Five thousand dollars is the median cost for a business school per one representative
at an international MBA fair. In an age when digital technologies are key maintainers of
human engagement, 74% of business schools stick to on-site representative presence
at an education fair.
Apparently, student interaction and information consumption habits have also changed: 64% of attendees aged 19-28 reported more long-lasting and memorable impressions from interacting online, with mixed or augmented reality at exhibitions and fairs rather than person-to-person.
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