MBA25 Insights

Going Online Can Help MBA Programs Enter New Markets

DIFFERENCES BETWEEN ON-CAMPUS AND ONLINE MBAS

With globalization shrinking the world and bringing markets much closer to each other, some MBA schools remain stuck on the choice between global and local, whereas others go beyond this dilemma, reacting most appropriately: they allow their programs to be more relevant and flexible, filling them with innovative educational approaches, and thus expand the horizons of graduates’ opportunities. Currently, the opportunity to go online seems to be life-saver for MBA programs willing to engage more applicants.

2017 was the third consecutive tough year for full-time MBA programs. In 2017, only 32 percent of full-time MBA programs reported application growth, while 64% saw significant decreases. There are plenty of potential factors explaining such a tendency. In this article, we focus on the differences between on-campus and online MBAs, highlighting the factors that help the latter group succeed.

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