MBA25 Insights

What Should Business Schools Be Aware of Before Entering Eastern European Market?

Today, market expansion and hunting for new applicants are tasks of vital importance for US business schools. The top US business schools are looking for opportunities to recruit applicants from outside the domestic market, which is highly competitive presently. In this case, the Eastern European market can be a very appealing target for many US business schools. Why Eastern Europe? In 2017, the numbers of candidates for US business schools from Eastern and Western Europe were almost equal.

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