MBA25 Insights

Lead Generation For Business Schools

Challenges associated with lead generation have been increasing for the majority of industries, including higher education in particular, where identifying prospective applicants to a school becomes a bigger obstacle with every passing year. The outbound strategy used by most institutions supposes that prospective applicants still convert through costly offline events and education exhibitions, which have shown decreasing ROI dynamics for schools year after year. The lead challenge has evolved, and today’s customers have deeper knowledge on schools and programs offered. They research more before reaching out to universities. Consequently, online lead generation strategies with inbound marketing techniques have become a more powerful sales engine for organizations across all industries.

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