Undeniably, the job of a business education marketer requires a fundamental understanding of the audience, specific marketing tools, and solid communication skills. It has become even more challenging with the years; today, the majority of business schools have already implemented multiple marketing tools to attract and recruit new students. However, no strategy or implementation is perfect, and in this MBA25 Insights issue, we discuss the most common mistakes made by marketing departments as well as ideas about how to avoid them.
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