5 digital marketing trends for schools to watch out for in 2018

Online world is constantly changing which makes you completely rethink your approach and unlock new possibilities for your campaigns.

New developments in the digital sphere, such as Instagram Stories and live streaming platforms offered new ways of engaging with prospective applicants online. Will 2018 bring the same level of change?

We’d like to share 5 main things to expect:

1. Generation Z Will Come to the Fore for Higher Ed in 2018 The biggest change in 2018 will be an increased focus by marketers in all industries on Generation Z, which means it could be easier to favour platforms popular among them, like Instagram and Snapchat.
2. Should ‘Digital Hangouts’ Be a Part of Your School’s Social Media Strategy Next Year? As the world’s first true digital natives, Gen Z is more comfortable online than any generation that came before it, to the point that some even prefer to meet and connect with peers virtually rather than face-to-face.
3. Facebook Spaces Could Introduce Schools to a Brave New Virtual World In April 2017, the Facebook debuted Facebook Spaces, its new virtual reality platform. The revolutionary VR app allows users to connect with friends in entirely virtual environments. For schools it could have the potential to completely change how everything from virtual campus tours to lectures and seminars are delivered.
4. Is it Time to Start Building Chatbots For Your School? Using chatbots could potentially help schools to streamline the process, helping them to better connect with international students in different time zones, answer common queries more speedily, and even automatically direct students to useful web pages.
5. Spotify Could be the Next Big Higher Ed Paid Advertising Platform As both a new online promotional channel and an alternative to traditional radio advertising, Spotify represents an intriguing new option for schools. Listeners can be targeted by age, gender, location, device, and activity, and even music taste.

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