MBA blog

4 Digital Marketing Channels That Depend On Student Personas

Curious about what kinds of digital marketing efforts might be improved through the use of individual representatives of professional, demographic, and educational characteristics of your business school? Read on to see a few examples.

1. Student Personas Can Help You Create Stronger Content

How do you ensure your content is received well by your audience? The main starting point is by using personas. Writing for a general audience, it can be hard to know what to make your content sound like and what topics to have it cover. Likewise, it can be difficult to find the right design and visuals for your work. By catering to specific student personas, these steps become much easier.

2. Your School’s Social Media Presence Should be Tailored to Your Student Personas

There are regional variations in social media usage to consider. Take an approach for your institution, and use personas to drive which social networks you elect to build a presence on, and you could enjoy benefits in your efforts at outreach.

3. Student Personas are Perfect for Targeted Social Ads

The strength of social media advertising largely lies in the ease with which it can be targeted to very specific audiences. All of the points, from targeting to ad creation, could be accomplished without the use of personas. There’s a good chance, however, that the targeting wouldn’t be as solid and that too much time would be spent trying to come up with ideas that are appropriate for the audience. With a persona, the process is greatly streamlined, saving recruitment teams time and resources in both the short and long term.

4. Pay-Per-Click Advertising is Most Effective With Detailed Student Personas

Pay-per-click (PPC) advertising can be an incredibly effective way to reach prospective students for all kinds of educational institution, as ads can be targeted to appear only to users who search for specific keywords. Having established student personas can help you sort through proposed keywords and select the right options to send ads to.

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